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The purpose of ORIC is to serve as a pivotal point to encompass all the research activities, develop, expand, enhance and manage the university’s research programs and to link research activities directly to the educational, social and economic priorities of the university and its broader community, under a single umbrella. The ORIC is also responsible for assuring that the quality of research reflects the highest international standards and advances.

ORIC is striving hard to strengthen the research culture in all disciplines of the university to bring it at par with other institutions of higher learning within the country and abroad. It maintains the highest standards of research of both students and faculty. The ORIC has positively set the pace to match up to the challenges in the field of research and commercialization.

ORIC provides end-to-end services for all the matters pertaining to research & development, innovation, commercialization, patent, collaborations, and for arranging seminars, symposiums, conferences and workshops, etc.


The university is the institution which provides professional and skilled human capital to society and economy. In addition to this — it is the responsibility of university to address the issues of society and come-up with sustainable solutions through research and innovations.

Keeping above in consideration, the Office of Research, Innovation and Commercialization (ORIC) – WUM promotes and believes quality of research work to lead innovative ideas to serve the basic problems of common citizen.

ORIC – WUM has managed the six dimensional linkages i.e.

  1. Academia to Academia
  2. Academia to Industry
  3. Academia to Think Tanks
  4. Academia to Government
  5. Academia to Common Public and
  6. Academia to Global Institutions to promote robust connectivity and wonderful outcomes

Mission: To Promote Quality Research through academia-industry linkages for strong Socio-Economic impact, with focus on research excellence, revenue generation and financial stability.

Vision: To be amongst the leading universities of the world where an excellent environment to foster innovation, high impact applied research and entrepreneurship exists

Core Values:

  1. Research Excellence
  2. Collaboration
  3. Integrity
  4. Sustainability
  5. Accountability
  6. Resilience
  7. Diligence
  8. Entrepreneurship
  9. Service to Community

Competitive Advantage: Being a women university, there are ample opportunities of research, innovation and a high probability of development, commercialization and entrepreneurship opportunities for women in the Mardan district.


  • Promote a multidisciplinary, innovative and entrepreneurial environment for conducting quality research with an aim to grow knowledge economy
  • Establishment of academia-industry linkages and collaborative ventures with the corporate community for mutual benefits
  • Encourage collaborations local industry and International universities to conduct joint research/internships and faculty-student exchanges
  • Managing of university ranking and opportunities for hunting diversified research grants and ensure conducive environment for research
  • Ensure transparency in research system of the university


Dr. Hina Jabeen
Director ORIC
Email : oric@wumardan.edu.pk
Miss Haleema Ikram
Deputy Director ORIC
/Manager Innovation and Commercialization Email : haleemaikram@wumardan.edu.pk
Miss Hoor Shumail
Manager Research Management
Email : hoorshumail@wumardan.edu.pk